Ecommerce SEO: It Can Be Done
Ecommerce websites that have seen better days will definitely benefit from an SEO upgrade. According to SEOExplode ecommerce has changed drastically since the early 2000s, and many of the nuanced changes that have to be done by ecommerce platforms are the result of how Google and other search engines index ecommerce sites to bring the best results to users.
In our age of user-centered and result-oriented search results, there is no longer space for bulky, slow-loading websites that don’t bring the best experience to users. If you’re ready to move on to the next stage of your website’s life on the Internet, here are our best tips to bring your ecommerce site to the level where it needs to be this year.
- Create Special Offers Aplenty
It has become clear in recent years that people’s appetite for coupons and special offers is not waning, and now, more than ever, should ecommerce sites capitalize on the demand for different promotions.
Special offers can be offered in a variety of ways, from email marketing to social media channels and even text blasts to people who have signed up with their mobile numbers.
Think of your website as real estate where you can utilize the best areas for promotions that will help rack up the purchases and provide discounts to buyers.
Special promotions are huge in ecommerce because when people see that they might get a discount, free item, or any other incentive to buy, their motivation to buy increases.
That’s what we want: we want people to stay motivated from point A, all the way to point B, where they do checkout and buy something from the store. It might sound simple, but the reality of it is that there are so many factors that affect the final checkout process when you’re dealing with online transactions.
Additionally, promotions motivate people to keep searching on the site, which may lead to additional items being placed in their shopping carts. Ideally we want customers to get into this state of mind where their budget for particular products that are available on your ecommerce platform will be given to your store.
What about keywords? You can combine search terms with discount terms to attract people who are looking for special offers from the get go. Here are some examples:
ZIP code + (product name) special offers
City/town + (product/service name) discounts
- Beautify the Wish List Feature
Like special promotions, wish lists are huge with ecommerce platforms. Here’s why: the wish list is essentially a way for customers to bookmark products that they like, without commitment.
This may not sound that attractive, but it works wonders because when people log in again, they’ll see the products another day, and their desire to buy or the availability of funds to make a purchase may have improved, so there’s a chance that they would actually buy the bookmarked products. We don’t want customers to forget what they saw on your website.
On the contrary, we want them to see those bookmarked products because we don’t want the principle of “out of sight, out of mind” to operate anywhere near your ecommerce site.
Adding the feature to make your wish list public and shareable to Facebook and other social media channels is important, too.
It allows them to link their potential purchase to other people who might buy the products for them. It’s also free advertising in other people’s networks when they are able to share their products via Twitter, Facebook, or even Instagram.
Amazon is definitely one of the leaders when it comes to the wish list feature, because people can actually share their Amazon wish list profile to others.
The wish list is remarketing’s secret weapon, and it doesn’t even have to be complicated. Simple wish lists systems that are easy to access and provide linkages to social media work best for ecommerce websites.
According to one study, the additional customer engagement brought about by wish lists can provide as much as ten times higher return percentage to purchase products and there is also a chance to increase open rates to as much as eighty percent. These are definitely phenomenal figures that you cannot possibly ignore as an ecommerce operator.
And lastly, wish lists can provide a measure of social proof for your website coupled with free advertising. When people share an item or two from their wish lists on their networks, they are essentially telling people two things:
– That they use the website in question to make purchases, and therefore, the website can be trusted.
– That the items are awesome, and people can buy them too, from your website.
So that’s engagement after engagement, and all for free. This is the kind of organic traffic that brings up the profit chart significantly, and all you have to do is to establish the system that will make it possible for people to share their finds from your ecommerce platform.
- Related Items
Admittedly, the online shopping experience uses a lot of classical psychology to condition people to buy stuff. For example, the “Related Items” feature that emerges after search queries actually triggers serotonin in users, which enhances the overall satisfaction with using the website.
The “Related Items” feature, which highlights potentially interesting products for people to buy and enjoy, is essential if you want to make your website “sticky” enough for people, to merit return visits.
When people see things that they might like in this section of the internal search, they might say “this website is cool because it knows exactly the things I want/need.”
FAQs may look boring and unnecessary to people who don’t really read anything before they buy stuff online, but the majority of e-customers do, and having a highly detailed FAQ that covers many of the common queries of customers can actually increase engagement and improve ROI over the long term.
Customers need confirmation that they are buying from a reputable source, and one way to give them this confirmation is by actually just providing the information they need.
Directly providing information answers the most basic questions of your customers, and causes them to relax, which is essential during the buying process. If your customers are 100% relaxed and at ease with your website, the drive to buy more and package everything into one shipment begins to kick in.
People want fast gratification, and who likes receiving purchases separately? No one. When people buy online, they want to get their purchases in one neat package, and fast. And the way to do that is by buying items all at once.
- Bring in the Social Proof
Social proof can be exhibited in a variety of ways: you can show how your facility works, your advocacies, etc. But most importantly, your brand has to feature UGC (user generated content) that speak well of your products or services.
In the age of social media, this is definitely easier to do, because you can actually search for content that speaks of your brand and repost it as a part of your campaign to beef up your brand. A good example of this would be Nike, who always aims for authenticity, and does so by featuring celebrities and ordinary folks who use their sports gear and footwear.0